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Rutgers Feast or Famine –

Helping graduating visual artists promote their senior BFA thesis exhibition.

Services – Web Design, Mobile Design, Visual Design, Branding
My Involvement  – Web Design, Creative Direction, Visual Designer, UI Designer, Front-end Development
Date Completed – Early 2016

How it all began

I was asked by Steven Svroplous (Faculty at Rutgers University, Mason Gross School of the Arts) to help the graduating visual arts students brand and advertise for their thesis gallery show. The title of the show, Feast or Famine, was chosen by the students as a reflection of the “sink or swim” feeling of entering the world after graduating. The students, which ranged from graphic design to sculpture, felt as if a future after fine arts schooling was either going to be a feast, bountiful and successful—or a famine, the chaotic life of a starving artist.

Art Direction

I was asked by Stephen Spyropoulos (Faculty at Rutgers University, Mason Gross School of the Arts) to help the graduating visual arts students brand and advertise for their thesis gallery show. The title of the show, Feast or Famine, was chosen by the students as a reflection of the “sink or swim” feeling of entering the world after graduating.

Screenshot of an email blast I sent out to the participating artists, staff, and faculty.
“There isn’t a strict dress code for the photoshoot. Just dress as YOU. I want your individuality to be reflected in your portraits. Especially since each of you are awesome and different in your own way, so try showing that off.”
– Me telling this to participating students regarding the photoshoot

Photo Editing

To ensure consistency I took on the tedious task of manipulating over 30 portrait images in photoshopin order to make sure all of the angles and color temperatures matched. The manipulation process consisted of removing each person from the shadow of the original photographs into a solid colored background, retouching, and centering and cropping images.

Before After
Before After

Typography

For the primary typeface I chose the ultra strong Tungsten – its condensed and clean form instantly grabs attention and is excellent to use for headings. For the secondary typeface (body copy) I went with Roboto, which is a simple, easy to read typeface that would complement (and not compete with) the boldness of Tungsten.

Visual Design

To ensure consistency I took on the tedious task of manipulating over 30 portrait images in photoshop in order to make sure all of the angles and color temperatures matched. The manipulation process consisted of removing each person from the shadow of the original photographs into a solid colored background, retouching, and centering and cropping images.

Homepage

Artist List Search

Artist Profile Page

Grid

Responsive

To avoid losing primary features when downscaling from desktop to mobile, I adapted the designs through a responsive strategy that automatically restructured both the content and functionality.

Credits –

Project Manager  Stephen Spyropoulos
Photographer  Annie Pollock
Marketing Strategy  Krystina Suarez, Ian Delfaco, Allison Scalera, and Stephanie Levandunsky
Visual Design  Allison Scalera and Ariana Ijaduola
Web Design and Development  Ariana Ijaduola
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